The monography by Sérgio Mattos serves as a model for
communication research in the future. That future is increasingly
international. At first glance, one might think the conclusions
of the work show just the opposite, that Brazil is a case
of a country that was both economically and culturally dependent
before the military coup of 1964 and that by 1980 it had become
independent in both its economy and its mass media content.
At one level this is evident from both strong economic growth,
industrialization and the increase of Brazilian made television
programming by 1980. On the other hand, by this latter year
Brazil was also more closely inserted into the world economic
system of trade, both economically and culturally. Transnational
corporations and especially transnational finance capital
were still vital to continued economic growth, whatever the
mix os state enterprise and private sector institutions within
Brazil. The country continues (and must continue by the nature
of the logic of the international economy into which it has
become integrated) to push exports, whether industrial products,
consumer goods or cultural items. By any of these standards,
Brazil has followed a curious double path, that Mr. Mattos
describes so clearly, of both nationallism and dependency..
Mr. Mattos has performed an important service to communication
sholarship by carefully documenting the growth of Brazilian
television and the influence of the military regime on it
during the important years since 1964. He shows that the military
were clear from early on about what to do with this important
mass medium. Their goals for television, the author points
out, were geared to accelerating order, progress, security
and modernization, including strong state participation in
the economy, friendliness to multinational investment, and
development of basic conditions for national integration through
the telecommunication system'".
Emile G. McAnany, in the preface of the
book.